Editing is critical. Because “Let’s eat grandpa!” means something entirely different to “Let’s eat, Grandpa!”
You may not realise this, but ensuring that the words you put out there have every “i” dotted and every “t” crossed will impact the perception of your brand, and directly convey the quality of your product or service.
It might sound like an optional extra, but when it comes to resource production, proofreading can be the reason a prospect becomes a long-term loyal client.
To learn more about the importance of proofreading and how All Smiles Creative can help ensure your words are concise, error-free, engaging and inspire action, drop me a line!